This was a social media introductory campaign for an online brand called “College Cooking”. It was based around the concept of a Tasty-esque recipe page exclusively geared towards college students. College Cooking focuses on affordable, tasty, customizable meals that chefs of any skill level can do. The pictures are a behind-the-scenes look at shooting. The posters simply advertise the general brand. The video, though, makes fun of college students’ lack of cooking experience and ingredients getting in the way of making the beautiful recipes seen on Instagram or Facebook.